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Media Kit

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As part of its ongoing “Top 10” Vacationland Series, ABC’s Good Morning America is scheduled to feature Stoweflake Mountain Resort & Spa and Chuck Baraw, president of the resort, throughout the program on Friday, July 28, 2006, from 7:00 a.m. – 9:00 a.m.

This week’s series will name the “Top 10 Sky-High Thrills,” listing hot-air ballooning number one. As the host of one of New England’s most popular balloon festivals and renowned for its high-flying activities, Stoweflake Mountain Resort & Spa will be featured in a pre-taped segment. The show will interview Baraw as he provides a lesson in hot-air ballooning at Stoweflake, as well as show video of favorite spots throughout Stowe. This segment will take place in the second hour of the two-hour program.

Later in the show, Baraw will be live in Manhattan’s Bryant Park, the setting for Good Morning America’s Summer Concert Series, with a hot-air balloon to take hosts Diane Sawyer and Mike Barz, as well as musical guest Huey Lewis, on tethered rides.

“We are thrilled to be a part of Good Morning America and give a national audience a taste of Stoweflake and the town of Stowe,” said Baraw.

More than 40 Years of Uncompromising Commitment to Hospitality

For more than 45 years, the Baraw family has owned and operated Stoweflake Mountain Resort and Spa in Stowe, Vermont.  Initially a modest motel built in 1963, the Stoweflake Mountain Resort & Spa has evolved into a world-class resort. 

Under the guidance of Chuck Baraw, the Stoweflake has developed into one of Vermont's premier destinations.  Today, three generations of the Baraw family participate at the resort. And as part of the 40th anniversary celebration in 2003, the property opened the Spa at Stoweflake, a facility that established Stoweflake Mountain Resort & Spa as a premier spa destination in the country and the largest and most inclusive spa in Vermont.

Chronology of the Stoweflake Mountain Resort & Spa

1948 - Native Vermonter, Stuart Baraw, Sr. and his wife, Beatrice, purchase three acres of pasture from the Gale Farm on the Mountain Road. Stu had skied in Stowe since the 1930's.

1949 - Stu and Bea build a small cottage for weekend ski trips. Their three children, Stuart, Jr., Chuck, and Donna learn to ski in Stowe.

1950's - The Baraws build a series of additions onto the cottage and add bunk beds to make room for family, friends, and other ski enthusiasts.

1963 - The Baraws move to Stowe permanently. Stu's job as vice-president of sales for Process Engineering keeps him on the road during the week. The Baraws build a large, two-story residence with extra rooms for Bea to rent. The new building consists of 20 guest rooms, a dining room, cocktail lounge, lobby with fireplace, and an apartment for Stu and Bea. Stu, Jr. and his wife, Marion, help Bea run the business. Marion coins the term "Stoweflake" and the lodge opens.

1964 - 16 motel units and an outdoor pool are built on the original three acres.

1969 - The Baraws purchase neighboring motel, the Nordic Motor Inn. Chuck manages the new property. Tennis courts, chip and pitch course, and a poolside cabana are added for summer business.

1977 - The Baraws purchase Mountain Associates Realtors. Stu, Jr. becomes manager. Chuck promoted to General Manager of the Stoweflake-Nordic.

1981 - The Baraws combine the two inns into one resort with an enclosed link and add a new central office and lobby. A new restaurant and pub (The Rib Room) are built. New main entrance is constructed and the resort officially takes the name of Stoweflake Resort. Construction of six of 12 three-bedroom townhouses begins. Sold as condominiums in 1982.

1984 - Original Stoweflake completely renovated and upgraded to deluxe rooms. Second six condominiums built and sold.

1985 - First phase of Conference and Meeting Center built. 10 deluxe rooms added along with a health club, indoor pool and Jacuzzi.

1986 - The Rib Room and Pub are completely renovated. The Rib Room becomes an elegant restaurant, Winfield's, named after Stuart Winfield Baraw. The pub is renamed Charlie B's Pub and Wine Bar, after Charles H. Baraw.

1988 - Chuck Baraw receives "Innkeeper of the Year" Award from Vermont Lodging and Restaurant Association.

1990 - 1,800-square-foot Atrium reception area opens along with The Beatrice Room, an executive boardroom. Stoweflake positioned to become one of New England's most professional conference and meeting facilities. Front entry, lobby, offices, and grounds upgraded. Professional golf practice area opened.

1992 - Co-founder, Stu Baraw, dies.

1995 - Main Inn Wing renovated and decorated in Laura Ashley country style. High-tech HVAC system wins the 1995 Marvin Award for Excellence in Design Project. Charlie B's Pub & Restaurant doubles in size. Winfield's Bistro is completely renovated

1998 - Most extensive renovation in the Stoweflake's history is completed. New East Wing is dedicated to founders, Stuart and Beatrice Baraw. East Wing replaces original Stoweflake building, adding 40 luxury rooms and suites, a 4,500 square foot conference room/ballroom, state-of-the-art Spa & Sports Club, and Stowe's only racquetball/squash court. The East Wing is connected with the Main Building and West Wing, resulting in 96 rooms under one roof. The resort is re-named the Stoweflake Mountain Resort & Spa.

2000 - Completion of 6 of 12 one, two and three bedroom luxury townhouses as part of The Meadows complete with custom features, fireplaces and decks. New area also includes a private pond and new home for founder, Bea Baraw.

2001 - Co-founder Bea Baraw, dies

2002 - Celebrating 40 years with the opening of the Spa at Stoweflake, which will establish Stoweflake Mountain Resort & Spa as one of the premier spa destination resorts in the country and the largest and most exclusive in Vermont.

2004 - Launching new Spa at Stoweflake educational center to teach therapists exotic and distinctive treatments. Sheri Baraw, General Manager is also appointed Vice President of Stoweflake.  Scot Baraw is promoted to Vice President of Sales.

2005 - A par-three executive golf course opens on property.  This course winds through our meadows next to the spa and townhouses.

2007 - Chuck Baraw is named the “2007 Vermont Travel Person of the Year” for his dedication to the development of Vermont’s tourism over the past 30 years.

2007 - The Conference Center at Stoweflake celebrates the 10th anniversary of receiving Successful Meetings Magazine’s Pinnacle Award making the Conference Center the most award-winning venue of its kind in New England!  The Conference Center celebrates with the opening of a Boston satellite office.

2008 - The Vermont Hospitality Council/VT Chamber presents Sheri Baraw Smith with the 28th Annual Borden Avery Innkeeper of the Year Awards. Sheri represents 16 years of service to the hospitality industry and the Vermont community at large, promoting beneficial legislation, and participating in industry issues on a  statewide and national scale.

2009 - Stoweflake has been ranked 37 among the 75 “Best in the World” (for large resorts) in the mainland U.S. by Condé Nast Traveler readers! Along with the resort, the property’s world-class spa has also received recognition from readers in 2008 with a perfect score: “Top Resort Spas for Setting” and also rated a “Top Spa”!


Three Generations
Chuck Baraw, President
Sheri Baraw Smith, Vice President and General Manager (Chuck's daughter)
Amy Dwyre-Baraw, Stoweflake Wedding Sales and Interior Designer (Chuck's wife)
Scot Baraw, Vice President of Sales (Stu Jr.'s son)
Stu Jr. and Marion Baraw live on the family estate and own and manage Mountain Associates Realtors.

Media contact information

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© 2015, Stoweflake Mountain Resort & Spa, PO Box 369, 1746 Mountain Road, Stowe, Vermont 05672, 1.800.253.2232